Interesting and useful articles about marketing, our product and online communications
Effective marketing campaigns are important for large corporations as well as for medium and very small companies. They are all interested in promoting their business, attracting new customers and increasing sales. The only difference is the amount of money a business can afford to spend on advertising.
By Altcraft3 years ago in Journal
Collecting information about customers without a purpose is inefficient, as it will not bring benefits. While 1st, 2nd and even 3rd party data can improve customer experience when used with the right tools and strategy.
WhatsApp* is the most used messaging app in the world with two billion users. It can be used to quickly communicate with customers, increase sales conversion up to 112%, send files, and integrate with your CRM and other services. All this is beneficial for business.
Gmail has about 1.8 billion active users who receive and send dozens of emails every day. The channel is still a popular marketing tool for businesses, but not all emails reach the addressee. Algorithms block about 10 million messages daily, although only 0.1% of them are really spam.
New technologies open up more opportunities for business development, and the world of digital marketing also depends on them. Technology generates trends, but not all trends find their place in a specific industry. This is the choice of marketers, which trends to follow and which ones to ignore. The main thing is not to find yourself behind competitors one day.
Email sending issues or inactive addresses in the database are a headache for companies. At best, a business spends resources on email campaigns that go nowhere or do not produce results. At worst, it gets blocked by providers or fined by government regulators for violating mailing rules.
I've been in email marketing for eight years. All this time I am faced with erroneous ideas about it both among business and users. Most marketers have already learned that it is illegal to buy a database and that email campaigns can be more than just advertising. However, there are still many misconceptions.
Customer feedback is the most valuable information for the company. When you analyze consumer opinion about your product, you have the opportunity to improve the company and get unexpected insights. To truly measure customer satisfaction, you often have to initiate surveys rather than wait for random reviews on the Internet.
Business cannot exist without data. Companies plan, analyze and solve their problems using data. Information is collected from everywhere at each stage of the organization’s activities. Modeling is needed to make the most of the collected data.
The Ponemon Institute has published a report on the financial losses of organizations that occurred as a result of data breaches. The cost of stolen information in 2021 increased by 10% compared to the previous year. The total loss amounted to $4.24 million (against $3.86 million in 2020). Most often, hackers attacked customer personally identifiable information (PII).
By Altcraft3 years ago in 01
When users first visit your site, they don't always take the desired action. Someone is looking for more information, and someone needs to be pushed to a decision. For others, it's enough just to remind them about the product that they browsed on the site earlier.
Previously, only one department of the company stood guard over customer data. Now data safety is the business of every employee, since access to information is provided to almost everyone, but to varying degrees. In this post, we will talk about the constant protection of personal information, the consequences of leaks and the components of reliable protection.
