Altcraft

Joined July 2021

205 stories

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Interesting and useful articles about marketing, our product and online communications

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Omnichannel and Multichannel Marketing: What's the Difference
As technology advances, the number of channels for promoting products and services increases. Brands are actively expanding their offline and online presence, choosing suitable strategies to achieve results. Among these strategies, multichannel and omnichannel marketing stand out.
By Altcraftabout a year ago in Journal
Shadowban Explained in Detail
There are probably no other topics surrounded by as many rumors and speculations as the concept of shadowbanning. It’s a situation where a user's account loses reach for unknown reasons. At the same time, major platforms (social networks, video hosting services, etc.) claim that shadowbanning is a myth or they don’t comment on users' concerns and complaints at all.
By Altcraftabout a year ago in 01
Visual Search: How to Use It in Marketing
Visual search is becoming increasingly popular due to its simplicity and speed. If your business isn’t leveraging image search capabilities yet, it’s time to start. This will help you attract more customers and stay ahead of the competition.
By Altcraftabout a year ago in Journal
Marketing 7P: a Comprehensive Approach for Your Business
Marketing is a system of consistent actions that lead to results. When a brand enters the market or changes its positioning, various factors are considered for its promotion: the product itself, pricing, sales locations, target audience, and more.
By Altcraftabout a year ago in Journal
Mobile App Personalization: How to Use It
Imagine this: users open your app and find exactly what they’re looking for. They keep coming back for more. That’s the power of personalization — it creates a unique experience for each customer.
By Altcraftabout a year ago in Journal
Types of Online Advertising: Pros and Cons
Marketing and advertising are integral parts of the digital world today. It’s hard to imagine websites and social media pages without banners promoting products and services. Online advertising works, which is why investments in this area are growing. In 2023, spending on this type of promotion reached $415.5 billion, and by 2024, it grew to $442 billion. By 2026, it’s predicted that 60% of advertising expenses will go to digital advertising.
By Altcraftabout a year ago in 01
How to Promote a Telegram Channel in 2024
The Telegram messenger is one of the most downloaded in the world today. Every month, it gains 700 million new users who not only communicate through the service but also receive information (news, useful content).
By Altcraft2 years ago in Journal
Metrics MAU, WAU, DAU: When to Apply and How to Improve
The effectiveness of mobile applications and online services is closely tied to user activity. If people are logging in and using the service, it indicates that the developers’ idea is successful and will generate revenue. It is important to track user behavior and conduct analytics to understand the problems and growth areas of the product.
By Altcraft2 years ago in Journal
Data Analysis: ROMI and Its Impact on Strategy
What is ROMI? ROMI, or Return on Marketing Investment, is a metric used to evaluate the effectiveness and profitability of marketing campaigns or activities.
By Altcraft2 years ago in Journal
Stories: How to Use This Tool in Marketing
In 2013, Snapchat introduced a new format for publishing content — stories. It was uncertain at the time if this innovation would become popular. However, ten years later, stories remain one of the top marketing tools. Users of Instagram* have appreciated this “quick” content format. Stories were introduced to Instagram* in 2016 and remain relevant to this day.
By Altcraft2 years ago in 01
How to Motivate Customers to Advertise for You
Promoting your business among the target audience is the foundation of any business’s success. However, many companies overlook the most powerful and cost-effective marketing force — satisfied customers.
By Altcraft2 years ago in Journal
Retention Rate: How to Calculate and Improve the Metric
The goal of any business is not only to attract but also to retain customers. A loyal audience that consistently returns for repeat purchases, renews subscriptions in apps and services, provides companies with more stability, and saves advertising budgets.
By Altcraft2 years ago in Journal

Altcraft

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Stories .css-1svwz57-Text{display:inline-block;color:var(--text-default-mute);}(205)

Filter by community

Omnichannel and Multichannel Marketing: What's the Difference

Shadowban Explained in Detail

Visual Search: How to Use It in Marketing

Marketing 7P: a Comprehensive Approach for Your Business

Mobile App Personalization: How to Use It

Types of Online Advertising: Pros and Cons

How to Promote a Telegram Channel in 2024

Metrics MAU, WAU, DAU: When to Apply and How to Improve

Data Analysis: ROMI and Its Impact on Strategy

Stories: How to Use This Tool in Marketing

How to Motivate Customers to Advertise for You

Retention Rate: How to Calculate and Improve the Metric

Stories (205)