business
Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.
Branching Out With Business Finance
If you're thinking of starting a business, finding support for your project will be a high priority. You'll know that entering any commercial sector with a new enterprise, consultancy or partnership comes with challenges. You'll also know that branching out by yourself can be demanding. You'll be inspired, however, in the knowledge that many services provided by the self-employed and partnerships have great potential in the marketplace.
By Siôn Stedman8 years ago in Journal
Traditional Media Vs. New Media
What is the best way to advertise for a company? This might be the most common question asked by new business owners. It is not as simple as it sounds because if the wrong advertising method is used, the entire business could suffer in turn. The number of different types of advertising can be intimidating as well to someone inexperienced in the field. For this paper we will solely focus on advertising, and while marketing will be mentioned there will be no use of it. Advertising requires a company to take their target clients' demographics, the budget of the advertisement, the usefulness of the business, and how the advertisement will be remembered.
By Trey Eschbaugh8 years ago in Journal
Company Rules That Drive Good Employees Away
If there's one thing I've seen repeatedly, it's dysfunctional offices. Most of the places I have resigned from have closed, and it's not a coincidence, either. A lot of the jobs I quit were too unstable, had toxic workplaces, or just had awful management over the years.
By Ossiana Tepfenhart8 years ago in Journal
Why Is Rebranding So Important (and How To Do It Right)?
Rebranding the company can sound intimidating for some business owners. It takes time, careful planning, and significant changes, and there is a risk it won't pay off at all, or maybe it will even make things worse.
By Nina Simons8 years ago in Journal
10 Signs You're Working for a Failing Business
If you're self-employed, there's a chance you've been asked by family, friends, or complete strangers whether or not you've tried looking for a more "stable" job. While annoying, this question is still well-meaning, as freelancing requires constant marketing and scouting. Work can dry up quickly, and clients can be unreliable when it comes to paying on time. Having a regular 9 to 5, on paper, seems like the simplest way to ensure security and constant income.
By Jessica Pilla8 years ago in Journal
How to Build a Strong Online Presence
It is now more important than ever to, as a company, have an online presence. Not being online can have detrimental effects for your company as a lot more people are turning to the internet to purchase goods and services, look into what businesses to use and for entertainment purposes. Having a strong online presence could benefit your business in so many ways and ensure the success of your company. In this article, we look at how you can increase your online presence to help get your brand recognised and improve your ROI.
By Chloe Walton8 years ago in Journal
Signs Your Corporate Culture Isn't Working
Prior to my current job, I worked in a place that is best likened to the 8th layer of hell. That job was one that burned out many people within a matter of months, and while the company seemed to be marginally profitable, it was one that was quickly circling the drain.
By Ossiana Tepfenhart8 years ago in Journal
Email Marketing
A lot of companies are wondering if email marketing is still relevant and worth their time. The short answer is… Yes! People nowadays can get their emails from their mobile phones or even watches, meaning it is a great way to reach people quickly and easily. This makes it a great way to market and advertise to people who may be interested in your company and in turn improve the success of your business. So, how can you use email marketing to your advantage?
By Chloe Walton8 years ago in Journal
Why Do You Need Video Content?
Video content is a very big thing right now and is being branded by some people as the future of marketing. According to Hubspot, 80 percent of people remember a video they watched in the last month, which could be down to video being highly visual and auditory, consequently making it easier to remember and will last longer in their memory than other types of advertisement. This can mean that the viewers are more likely to remember your brand, ultimately leading to more sales for your company. Still not convinced? Below are some more reasons to use video in your marketing strategy.
By Chloe Walton8 years ago in Journal
Toys "R" Us Founder Charles P. Lazarus Passes Away
Wow, it's actually happening. Toys "R" Us is closing its doors. I was in denial for the longest time. So I suppose this is now my five stages of grieving for the toy distributor. It's only when I spoke with my friend the other day did I realize this might actually happen. Even now as I write this, I am shocked that a giant that massive will be closing. So many people grew up with Toys "R" Us, having seen the big stores or the commercials about the latest toys. They had it all; Nerf toys, Yugioh cards, EVERYTHING! And now when I pass by the massive building, only a shallow grave of its former glory.
By Gustavo Aguilar8 years ago in Journal
