Interesting and useful articles about marketing, our product and online communications
Ever since sending the first SMS in 1992, the technology has grown globally and has become a marketing tool: five billion people around the world send and receive text messages. Despite new promotion and communication channels, short text messages continue to serve its purpose. The open rate of short text messages reaches 98%, when the average open rate of emails is only 20%. Such a result is a significant reason to introduce SMS into marketing.
By Altcraft4 years ago in 01
More than 90% of users notice a call to action (CTA) when reading a headline. The right marketing content always includes a call to action that pushes a potential customer through the sales funnel. However, according to statistics, there's no CTA on 70% of websites of small B2B businesses. It's a drawback because even a selling description of your product won't make the user purchase immediately. A CTA facilitates a customer journey to conversion and explains what to do next.
By Altcraft4 years ago in Journal
Today, there's a lot of buzz going around NFT. It's the word of 2021 according to Collins dictionary. And the popularity of the technology will continue to grow. The NFT market size reached $25 billion in 2021. According to forecasts, this number will reach $35 billion in 2022 and will increase to $80 billion by 2025.
By Altcraft4 years ago in The Chain
Data is the backbone of marketing. 54% of marketers claim that success of advertising campaigns depends on data. Lack of necessary information about target audience results in loss of money. Businesses that personalize communication with their customers using data have ROI 5-8 times higher. That's why companies are switching to a data-driven approach.
The Internet has given marketers a variety of tools to attract new customers and retain old ones. One of the most powerful among them is marketing automation software. The advent of CDP has brought the work with client data to a new level. Of course, this cannot but affect the fast-evolving industry of EdTech.
Marketing is a broad field that includes a variety of directions, each of which has advantages and disadvantages. Due to the active development of the field, there is always something to add to the list that already includes dozens of types of marketing.
There are dozens of stereotypes about marketing automation. One of them is that it will make your business flourish without much effort from marketers. The main misconception about marketing automation is that it will launch a system that will do everything by itself and bring in leads effortlessly. But computers cannot do business for people: come up with strategies, build marketing communications and sell.
Metaverse is one of the main words of 2021 according to Collins. Despite its popularity in the media and the peak number of search queries in 2022, a lot of people do not know what this word means. Metaverses are no longer fiction, but a real space for entertainment, education, work and marketing.
If you want to understand whether people like your website or not, look at how much time they spend there. Short sessions are often caused by low-quality content, slow site speed, unattractive design, a mismatch in expectations, technical errors, etc. Longer sessions, on the other hand, make it clear that your website is useful.
In a second, Google processes over 99 thousand search queries, and thousands of photos are posted on Instagram. The amount of data on the Internet is skyrocketing. Being a resource for business and marketing, data is everywhere. Data science allows one to process and analyse data. It also helps to deal with business issues in retail, industry, banking and other fields.
During the Covid-19 pandemic, QR codes began popping up everywhere. The technology first appeared in the 90s, but the beginning of mass vaccination made it known for people all over the world and showed new prospects for business. The pandemic has sped up the penetration of technology into business processes. QR codes are used for contactless payment, they store marketing offers and product description, etc. A QR code is easy to use. A large amount of data can be encoded in it, so it seems to be a magic wand (e.g. there is no need to print a restaurant menu if you can print only a QR code leading to a web page with it). However, the technology sometimes can harm business. In this piece, you will learn how and where QR codes work, why it's profitable to use them and when it's better to abandon them.
Messaging apps are taking over the world and breaking records in app downloads. According to global statistics, WhatsApp was downloaded 40 million times in January 2022 alone. Telegram was downloaded a little less — almost 36 million. As you know, marketers go where there is an audience.
